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And the focus will be on using existing projects from creatives, rather than calling for them to create new work on spec. 100 Commissions’ in the next three months. Serif is putting the equivalent of a year’s commissioning spend into ‘100 Days. “By increasing our spend on commissioning work from creative freelancers we can also put some extra money into a part of the industry which will be particularly affected.”
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“We know we can’t solve many of these problems, but hopefully these things will make life a little easier for people who rely on creative software to make a living but may be stuck at home without access to their usual tools, or for students who might suddenly be without access to their Affinity apps on their personal devices Serif Managing Director Ashley Hewson says: “Unfortunately we are hearing many stories from the creative community about how they are being severely impacted by the effects of the pandemic. More details of this have been announced this week find them after the jump. There's also a 50% discount for users who would rather buy and keep the apps, including iPad versions of its Holy Trinity of Affinity Photo, Affinity Designer app and the recently launched Affinity Publisher.īut it's not just software offers on show, with Serif also pledging to engage more than 100 freelance creatives for work, spending the equivalent of its annual commissioning budget in the next three months.
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Serif employs around 85 people at its HQ in Nottingham, UK.A dystopia-beating deal - and freelance work on offer, too.Īdobe may be offering savings on its creative suite, but so is its UK rival of Serif, announcing three measures aimed at helping students, designers and artists affected by the global COVID-19 pandemic.Īs of today, digital creatives can use Affinity apps on Mac or Windows completely free for three months, with a new 90-day downloadable trial and no obligation to buy. Affinity apps have won some of the biggest awards in the industry, gained plaudits from reviewers, and been adopted by over two million customers worldwide.
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The change meant throwing away all the old code and starting from scratch and it took almost five years until Affinity Designer, the first Affinity app, was released in 2014.Īffinity Photo followed in 2015 and the launch of Affinity Publisher in 2019 means Serif now boasts a full creative suite of applications covering photo editing, graphic design and desktop publishing. Instead, the focus of development switched to a next-generation suite of lean, super-fast apps for creative professionals using Mac, Windows and iPad. However, in addition to being locked into Windows, years of development meant the software was becoming bloated, hard to maintain and unable to exploit the capabilities of the latest hardware.
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Serif launched in 1987 and built up a reputation for quality and reliability based on an award-winning range of software for PC – low-cost alternatives to high-end publishing and graphics packages.
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To download the free 90-day trial, and for more details of the offer, go to. “The thoughts of all of us at Serif remain with everyone affected by this crisis. Even if you used the trial last year, you can do it again. So from today, we are again offering a 90-day free trial of the Mac and Windows versions of the whole Affinity suite, for anyone who wants to use it. “Sadly it’s clear that the pandemic continues to have a serious impact. “When that offer ended it appeared things were getting better and we all hoped that by now, the situation would have continued to improve. We were humbled and overwhelmed by the response. “Last year, to support that community, we made all our apps free for anyone to use for 90 days. The accompanying discount also extends to Affinity Photo and Designer on iPad.Īshley Hewson, Managing Director of Serif, says: “For almost a year, the COVID-19 pandemic has continued to severely impact people all over the world, not least in the creative community. An extended free trial of Affinity apps and a 50% discount on purchases are being offered to support creatives affected by the continuing COVID-19 pandemic.Īnyone who wants to use Affinity Photo, Designer and Publisher on Mac or PC can do so free for 90 days with no obligation.
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